Revenue Growth through the automation of Fitness Studios
In this case study, we demonstrate how to develop a digital business model for a fitness studio and automate the process from initial contact to gym entry. By combining this with a user-friendly website, we create a seamless customer journey that increases sales.
Fitness and health
Website with product sales
Strategy of the digital business model and handling the product implementation from start to finish.
The Challenge
Existing online presences of fitness studios are often static and do not provide customers with the opportunity to purchase subscriptions or single passes directly through the website. When purchasing is possible, it usually requires steps involving studio staff. Additionally, there was a lack of a digital access system that would allow members to use the studio 24/7. The goal was clear: we aimed to create a fully autonomous and user-friendly online process that not only optimizes the sales process but also revolutionizes the customer journey.
The Solution
To successfully implement such a project, we rely on a multi-step approach. First, we develop an engaging and intuitive website that allows users to purchase subscriptions, single passes, and additional services independently. By utilizing modern no-code applications, the website can be connected to a central booking system. Additionally, we will implement a digital access system that enables members to gain entry to the fitness studio at any time through an app and a QR code.
The Digital Business Model
To sustainably transform the fitness studio, we develop a digital business model that meets the needs of modern users while enhancing the efficiency and profitability of the enterprise. With just a few clicks, customers can select their desired product, make a payment, and visit the studio at the booked time without any waiting. Interested parties can also book free trial training sessions and make their appointments directly online.
Key Objectives
- Selling gym subscriptions
- Selling individual passes
- Upsells such as personal training
- Fully digital process
- Studio access by app and QR code
- Automated CRM system
The Result
Through the successful implementation of a new website and digital business model, the fitness studio can significantly enhance its services and increase revenue. Customers benefit from a fully digital and user-friendly process that optimizes the entire fitness experience.
